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Practical guides on AI, automation, and getting more out of your marketing workflow.
Latest articles
Outbound Lead Generation: What You Can Actually Run In-House
Outbound is sold to you as a messaging problem, then charges you for a capacity one. Three parts of the motion break before the copy does, and the order is predictable. Which one will stop your team first?
Martin J.Agencies & careersOct 23, 2026Incrementality Testing: What You Can Prove Without a Vendor
Your dashboard reports what happened. It cannot tell you what would have happened without the campaign, which is the number your budget depends on. So how many regions can you hold out?
Martin J.ReportingOct 23, 2026Marketing Operations: The Operating Cadence Nobody Documents
A campaign crosses five handoffs, and usually only one of them has a written rule. The rest run on memory until someone asks who approved what, and then the quarter is already gone. Which of your handoffs would survive a week without you?
Martin J.Oct 23, 2026Marketing Dashboard Examples: What to Cut, Not What to Copy
The screenshot that would settle which six panels belong on a dashboard has never been published, because it would embarrass the vendor. What you get instead is the gallery version. Which of your panels would you defend out loud?
Martin J.ReportingOct 23, 2026
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Editor's picks
11 Apps Like ChatGPT That Are Worth Switching To (2026)
ChatGPT is the obvious starting point. It's not always the right one. Which app handles your actual workflow better — the long documents, the citation-heavy research, the marketing copy that needs to stay on-brand? That depends on a detail most AI comparisons never ask about.
Martin J.Tool comparisonsJun 27, 202610 Best Free ChatGPT Alternatives in 2026 (No Credit Card Required)
You've been paying for ChatGPT Plus — or accepting the free tier's message caps — without seriously testing what's available for free in 2026. That's an uncomfortable position to be in, especially now that several alternatives offer unlimited free access with models that rival the paid tiers on specific tasks. Are you paying because ChatGPT is genuinely better for your workflow, or because you set up the subscription two years ago and never looked back? The free AI landscape changed dramatically in the last 12 months. Meta AI removed all usage limits. DeepSeek's reasoning model launched with no paywall. The Gemini Pro tier moved behind a paywall in April 2026 — but the Flash tier, which handles most daily tasks well, is still completely free. The tool that works best for your specific use case might not be ChatGPT at all.
Martin J.Tool comparisonsJun 26, 2026Agentic Marketing Tools: 8 Platforms That Actually Automate the Work
You spent six hours last Tuesday configuring a Zapier workflow that was supposed to run itself. It does run — if you remember to check that the Google Sheet is formatted correctly, that the webhook hasn't timed out again, and that someone manually approved the content before the scheduler fires. You built an automation. You did not build an agent. There is a difference, and it is the difference that determines whether your stack saves you time or just moves the manual work to a different screen. Most tools marketed as "agentic AI" are actually very smart autocomplete. Does yours plan, execute, and adapt — or does it wait for you to tell it what to do next?
Martin J.Tool comparisonsJul 11, 2026Claude Design vs Canva: They're Not Competing — Here's What Actually Matters for Your Workflow
You've been treating this as a choice between two competing tools. It isn't. Canva is Claude Design's official export partner — Anthropic built the integration in deliberately. So what are you actually deciding here?
Martin J.AI tools & agentsJul 5, 2026
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